Settlements Kempen Bersepadu oleh Pancho Gonzalez

Reka bentuk Settlements Kempen Bersepadu oleh Pancho Gonzalez ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

GangsaPengiklanan· 2020

Settlements Kempen Bersepadu

oleh Pancho Gonzalez

Klien: Inbrax

Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan

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Warna

Reka Bentuk

Mengenai Settlements Kempen Bersepadu

Penempatan adalah realiti di seluruh dunia dan terutamanya di Amerika Latin. Reka bentuk pengiklanan ini bertujuan untuk mengumpul dana dengan cara yang berbeza dan melakukannya dengan melancarkan filem yang akhirnya tidak wujud. Untuk mendapatkan tiket, orang ramai terpaksa pergi ke laman web filem itu untuk membeli tiket mereka dan apabila mereka melakukannya, mereka menyedari filem itu tidak wujud, jadi mereka boleh menderma wang mereka kepada yayasan itu.

Pengiktirafan

Mengenai A' Design Award Gangsa

Settlements Kempen Bersepadu ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Settlements Kempen Bersepadu diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Settlements Kempen Bersepadu memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Dimensi & Pembungkusan: Trailers, posters, digital ads and social media.
Tag: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknologi Pengeluaran: Integrated campaign across 5 countries in South America.
Cabaran Reka Bentuk: First online collecting campaign done by Techo Latam.
Penyelidikan: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirasi: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Tempoh Projek: Chile, Peru, Argentina, Brazil and Colombia.
Aliran Operasi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Paten: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Ahli Pasukan: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Kredit Imej: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando