Zhangyan Country Living Festival Ruang Pameran oleh Tongji Tiandi Neili Lab

Reka bentuk Zhangyan Country Living Festival Ruang Pameran oleh Tongji Tiandi Neili Lab ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Acara dan Peristiwa.

PerakAcara· 2021

Zhangyan Country Living Festival Ruang Pameran

oleh Tongji Tiandi Neili Lab

Klien: Tongji Tiandi-Neili Lab

Pemenang A' Design Award Perak dalam Kategori Acara

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #100911

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Zhangyan Country Living Festival Ruang Pameran

Zhangyan Country Living Festival ialah sebuah ruang pameran yang dicipta untuk sesuatu acara luar bandar di Shanghai. Susun aturnya terbentuk daripada kontena penghantaran lama yang disusun berselang-seli, ditindih, dijalin dan diputar untuk membentuk pelbagai kawasan bertema. Satu kumpulan kontena mengelilingi kawasan untuk forum, manakala satu kumpulan lain menentukan kawasan untuk pasar. Sumber tempatan yang dibuang seperti kayu, jerami dan mensiang turut digunakan. Identiti visualnya mengikut gaya Memphis dan mengabstrakkan motif tempatan seperti gunung, air, ikan dan jambatan. Ruang aktiviti ini meliputi kawasan seluas 5000 meter persegi.

Pengiktirafan

Mengenai A' Design Award Perak

Zhangyan Country Living Festival Ruang Pameran ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Zhangyan Country Living Festival Ruang Pameran diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Zhangyan Country Living Festival Ruang Pameran ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensi & Pembungkusan: The visual system design includes 5000 square meters of activity space.
Tag: Innovation，sustainable，Memphis，integrating design
Teknologi Pengeluaran: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Cabaran Reka Bentuk: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Penyelidikan: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasi: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Tempoh Projek: The project started in August 2019 in Shanghai and finished in November 2019.
Aliran Operasi: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Ahli Pasukan: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang