Mateus Matos Montenegro - Cafe Tunico Брэндийн Дизайн

Mateus Matos Montenegro бүтээсэн Cafe Tunico Брэндийн Дизайн бол График, зураглал ба визуал харилцааны дизайн уралдааны ангиллын 2020 A' Design Award Хүрэл шагнал шагналын өндөр үнэлгээтэй ялагч юм.

ХүрэлГрафик· 2020

Cafe Tunico Брэндийн Дизайн

зохиогч: Mateus Matos Montenegro

Захиалагч: Café Tunico

График ангиллын A' Design Award Хүрэл шагнал шагналтан

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Бүтээлийн цуглуулга үзэх Сайт руу зочлох A' Design Award дээр үзэх Хэвлэлийн мэдээ Шагналын тэмдэг

Өнгөнүүд

Дизайн

Cafe Tunico Брэндийн Дизайн тухай

Гэр бүлийн түүхийг орчуулдаг брэнд. Кофе, гэр бүл, 7 хүүхэд ба ноён Тунико. Эдгээр түүхийн тулгуур багана нь лого юм. Кофены загвар нь i цэгийг болгоомжтой сольж өгдөг; салшгүй хамтрагч малгай нь ноён Tunico төлөөлдөг; хэв загвар нь гэр бүлийн уламжлал, кофе үйлдвэрлэх гар урлалын аргыг илэрхийлдэг. Битүүмжлэлийн загвар нь Т, Туникийн анхны үсэг, малгай, 7 ширхэг үрийг ашиглан газар нутгаа өвлүүлэн үлдээсэн 7 хүүхдийг төлөөлөн янз бүрийн газар, эд зүйлд түргэн шуурхай тодорхойлоход чиглэгддэг. ургац.

Хүлээн зөвшөөрөлт

A' Design Award Хүрэл шагнал тухай

Cafe Tunico Брэндийн Дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Cafe Tunico Брэндийн Дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Cafe Tunico Брэндийн Дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Хэмжээ & Савлагаа: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Шошго: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Үйлдвэрлэлийн технологи: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Дизайны сорилт: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Судалгаа: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Урам зориг: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Төслийн хугацаа: February 2018 to may 2019
Үйл ажиллагааны урсгал: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Зургийн зохиогч: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.