Woom бүтээсэн Now Дараагийн Үеийн Дугуй бол Тээврийн хэрэгсэл, хөдөлгөөнт байдал ба тээвэрлэлтийн дизайн уралдааны ангиллын 2022 A' Design Award Мөнгөн шагнал шагналын өндөр үнэлгээтэй ялагч юм.

МөнгөнТээврийн хэрэгсэл· 2022

Now Дараагийн Үеийн Дугуй

зохиогч: Woom

Захиалагч: Woom

Тээврийн хэрэгсэл ангиллын A' Design Award Мөнгөн шагнал шагналтан

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Сайт руу зочлох A' Design Award дээр үзэх Хэвлэлийн мэдээ Шагналын тэмдэг

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Дизайн

Now Дараагийн Үеийн Дугуй тухай

Австрийн хүүхэд, өсвөр насныханд зориулсан дугуй үйлдвэрлэгч нь одоо өвөрмөц байдлаараа анхаарал татахуйц хотын амьдралын хэв маягийн унадаг дугуйг худалдаанд гаргаж байна: шинэ woom нь хөнгөн жинтэй, бүрэн ачаалалтай дугуй юм. онцгой шинж чанартай. Унадаг дугуйн мессенжерүүдийн ертөнцөд толгой дохихдоо woom Now нь урд талын нэгдсэн тавиурыг жижиг урд дугуйтай хослуулсан. Энэ онцлог нь зөвхөн загварлаг төдийгүй ачаа зөөхөд аюулгүй, тогтвортой явах боломжийг олгодог.

Хүлээн зөвшөөрөлт

A' Design Award Мөнгөн шагнал тухай

Now Дараагийн Үеийн Дугуй нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Now Дараагийн Үеийн Дугуй нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Now Дараагийн Үеийн Дугуй бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Хэмжээ & Савлагаа: 1480 cm x 720 cm x 250 cm
Шошго: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Үйлдвэрлэлийн технологи: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Дизайны сорилт: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Судалгаа: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Урам зориг: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Төслийн хугацаа: This bicycle was designed in Austria, the project was carried out for 2 years.
Үйл ажиллагааны урсгал: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Зургийн зохиогч: woom GesmbH