Shoichiro Takei and Eriko Kunikata - Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол

Shoichiro Takei and Eriko Kunikata бүтээсэн Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол бол Савлагааны дизайн уралдааны ангиллын 2022 A' Design Award Төмөр шагнал шагналын өндөр үнэлгээтэй ялагч юм.

ТөмөрСавлагаа· 2022

Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол

зохиогч: Shoichiro Takei and Eriko Kunikata

Захиалагч: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Савлагаа ангиллын A' Design Award Төмөр шагнал шагналтан

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Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол тухай

Кагошима Шинсэн Ча нь Японы Кагошима мужид үйлдвэрлэсэн лонхтой ногоон цайны сав баглаа боодол юм. Шошгонд цагаан өнгийг үндсэн өнгө болгон ашигласан тул цайны ногоон өнгө тод харагдана. Шошгон дээр цайны навчны хоёр энгийн дүрс болон Японы уламжлалт өнгүүдийг байрлуулсан. Лого нь үйлдвэрлэгчийн нэрийн эхний үсэг, Сакураждима галт уул, мөн T, E, A үсгүүдийг нэг Канжи тэмдэгтэд нэгтгэсэн байдаг. Бүтээгдэхүүний нэрэнд Хирагана ашигласнаар Японы уур амьсгалыг илэрхийлжээ. Ижил дизайныг тээвэрлэлтийн хайрцаг, баннер, постер, флаер зэрэгт мөн адил хэрэглэсэн байна.

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A' Design Award Төмөр шагнал тухай

Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Kagoshima Shinsen Cha Ногоон цайны сав баглаа боодол нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Хэмжээ & Савлагаа: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Шошго: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Үйлдвэрлэлийн технологи: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Дизайны сорилт: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Судалгаа: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Урам зориг: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Төслийн хугацаа: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Үйл ажиллагааны урсгал: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Патент: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Багийн гишүүд: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Зургийн зохиогч: Hiroki Ogusu (Photo)