Moels and Co 528 Часовник од Betina Greca Menescal - Moels and Co

Дизајнот Moels and Co 528 Часовник од дизајнерот Betina Greca Menescal - Moels and Co е високо ценет добитник на престижната 2022 Златна награда A' Design Award во натпреварувачката категорија Дизајн на накит.

ЗлатнаНакит· 2022

Moels and Co 528 Часовник

од Betina Greca Menescal - Moels and Co

Клиент: Moels and Co

Добитник на Златна награда A' Design Award во категоријата Накит

112,378

Верифициран добитник на награда

Верифицирај го статусот на наградата за #139840

Посетете ја страницата Погледнете на A' Design Award Соопштение за печат Значка за награда

Бои

Дизајнот

За Moels and Co 528 Часовник

Moels and Co 528 е рачен часовник инспириран од средината на модерниот век со куќиште со правоаголна форма и асиметричен бројчаник кој е пресечен според златниот пресек. Бројчаникот е обоен со сребрена метална основа измешана со пигментна обвивка која обезбедува сјајна завршница и во зависност од светлосните околности бојата на бројчаникот се менува создавајќи ефект кој е многу привлечен. Без важничене, компликации или непотребни украси, овој дизајн е навистина невообичаен на денешниот пазар.

Признанието

За Златна награда A' Design Award

Moels and Co 528 Часовник е добитник на Златната награда A' Design Award, високо престижно признание што се доделува на првокласни, прекрасни и одлични дизајни. Златните добитници се многу иновативни, визионерски и заслепувачки сјајни творби што го одразуваат талентот, мудроста и мајсторството на нивните дизајнери. Се очекува Moels and Co 528 Часовник да биде високо пофален, трендсетерски и монументален пронајдок што носи невидена вредност. Овој дизајн со Златна награда е прекрасен, ценет проект што ги поместува границите на уметноста, науката, дизајнот и технологијата. Moels and Co 528 Часовник создава силна желба, буди страст, поттикнува креативност и маѓепсува.

Зад дизајнот

Прес-комплет

Заслуги, членови на тимот и технички детали обезбедени од дизајнерот.

Уникатни својства: Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.
Димензии и пакување: The case measures only 33mm in height (41mm with lugs), 45mm in width and 11mm thick including the double domed sapphire crystal. The custom designed eco-friendly package is small, it measures only 18cm x 8cm x 4cm and I designed it to fit into a mailer bag and reduce shipping costs. Leather strap width and length are 22mm/20mm and 120mm/80mm respectively.
Ознаки: Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.
Производствена технологија: I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.
Дизајн предизвик: This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.
Истражување: I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.
Инспирација: Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.
Траење на проектот: The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.
Оперативен тек: Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.
Патенти: Mark: MOELS+CO, 2022, Trade Mark No: UK00003689538, Holder: MADMAN & FATMAN LTD.
Кредити за слики: Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022.
Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022.
Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022.
Image #4: Photographer Betina Menescal, 2022.
Image #5: Photographer Betina Menescal, 2022.
Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.