The Multiverse Воведен премин од Hong Kong Trade Development Council

Дизајнот The Multiverse Воведен премин од дизајнерот Hong Kong Trade Development Council е високо ценет добитник на престижната 2021 Сребрена награда A' Design Award во натпреварувачката категорија Дизајн на настани и случувања.

СребренаНастан· 2021

The Multiverse Воведен премин

од Hong Kong Trade Development Council

Клиент: Hong Kong Trade Development Council

Добитник на Сребрена награда A' Design Award во категоријата Настан

54,583

Верифициран добитник на награда

Верифицирај го статусот на наградата за #106404

Посетете ја страницата Погледнете на A' Design Award Соопштение за печат Значка за награда

Бои

Дизајнот

За The Multiverse Воведен премин

Мултиверзумот е воведен премин дизајниран за холот на саем за часовници во Хонг Конг. Преминот се протега на 745 квадратни метри и ги води посетителите кон брендираните штандови за часовници. Огледален ротонда влез го обележува пасажот. Внатре, во центарот стои проѕирен LED водопад висок 5 метри со огледален настрешник. Тематски портали водат кон четири зони и салон. Ѕидовите се изградени со алуминиумски рамки за повторна употреба, обложени со винилни графики и огледални панели. Апстрактниот концепт го одразува креативниот фокус на замислен занаетчиски часовничар.

Признанието

За Сребрена награда A' Design Award

The Multiverse Воведен премин е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува The Multiverse Воведен премин да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. The Multiverse Воведен премин е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Зад дизајнот

Прес-комплет

Заслуги, членови на тимот и технички детали обезбедени од дизајнерот.

Уникатни својства: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Димензии и пакување: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Ознаки: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Производствена технологија: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Дизајн предизвик: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Истражување: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Инспирација: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Траење на проектот: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Оперативен тек: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Патенти: Copyrights belong to Hong Kong Trade Development Council, 2019
Членови на тимот: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Кредити за слики: Hong Kong Trade Development Council