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AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan dek Helen Brasinika

AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan dek Helen Brasinika adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Hospitaliti.


AmehHospitaliti· 2020

AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan

dek Helen Brasinika

Klien: BllendDesign & Research Office

Pamenang A' Design Award Ameh dalam Kategori Hospitaliti

70,281

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #99905

Warno

Desain

Tantang AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan

Proyek ko mangacu pado desain interior, lanskap dan pencahayaan wilayah komunal dari sabua mall baru berskala ketek nan manyajikan destinasi dan layanan wakatu luang. Tujuannyo adolah manciptoan malalui desain spasial sabua suasano santai, di jantung kota Bucharest. Sabua tampek pakumpulan nan ramah, berkelas tinggi, dan manawarkan pangalaman, supayo bisa manjadi destinasi berbasis komunitas dan panyadia pangalaman. Proposal iko fokus pado Desain Barbasis Riset, metodologi desain Kota Masa Depan, dan Praktik Manajemen Aie Hujan jo tujuan mambangun sabua tampek urban nan bakalanjutan untuak dinikmati samuonyo.

Pangakuan

Tantang A' Design Award Ameh

AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. AgoraFloreasca UrbanTheory Mall Rekreasi Perkotaan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensi & Kemasan
The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Tag
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Teknologi Produksi
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Tantangan Desain
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Penelitian
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspirasi
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Durasi Proyek
Concept Design June 2018, delivery of the project December 2018.
Alua Operasi
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Anggota Tim
BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Kredit Gambar
Arthur Zinz Photography

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A' Design Award adolah pangharogaan internasional nan dijuri untuak desain nan elok. Ikuiklah A' Design Award untuak mandapek kasempatan maraih pangharogaan meritokratis, mandapek kemasyhuran, prestise jo publisitas untuak karya Sanak. Nominasikan karya Sanak untuak A' Design Award jo basaiang untuak mandapekkan A' Design Prize nan sangaik didambaoan.

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