Zacapa Reserva Limitada 2019 Desain Kemasan Rum dek Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Desain Kemasan Rum dek Michelle Mak - forceMAJEURE Design adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Edisi Terbatas.

AmehEdisi Terbatas· 2020

Zacapa Reserva Limitada 2019 Desain Kemasan Rum

dek Michelle Mak - forceMAJEURE Design

Klien: Diageo

Pamenang A' Design Award Ameh dalam Kategori Edisi Terbatas

55,278

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #99660

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Zacapa Reserva Limitada 2019 Desain Kemasan Rum

Zacapa Reserva Limitada 2019 adolah desain kemasan edisi tabateh untuak rum nan lah dipaian lamo. Label warna sawo jo tulisan foil ameh malangkok'i rono ambar jo kuniang ameh dari cairan tu. Ban petate nan khas, yaitu ban anyaman jarami nan dibuek jo warna istimewa untuak edisi ko dek pangrajin padusi lokal Guatemala, malilik di sakuliliang botol. Desain kaleng tampeknyo mancampuakan sapuan warna jo tekstur nan tainspirasi dari alam Guatemala. Di kaleng tu, ban petate jo ban khas nan barisi catatan raso ditampilkan dalam rono ameh.

Pangakuan

Tantang A' Design Award Ameh

Zacapa Reserva Limitada 2019 Desain Kemasan Rum adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Zacapa Reserva Limitada 2019 Desain Kemasan Rum dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Zacapa Reserva Limitada 2019 Desain Kemasan Rum malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensi & Kemasan: Bottle: 750 ml
Tag: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Teknologi Produksi: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Tantangan Desain: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspirasi: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Anggota Tim: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Kredit Gambar: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design