Miltos Fungsi Utamo: Identitas Merek, Kemasan dek Yuta Takahashi

Miltos Fungsi Utamo: Identitas Merek, Kemasan dek Yuta Takahashi adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2020

Miltos Fungsi Utamo: Identitas Merek, Kemasan

dek Yuta Takahashi

Klien: Miltos

Pamenang A' Design Award Perak dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #99373

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tantang Miltos Fungsi Utamo: Identitas Merek, Kemasan

Miltos adolah desain identitas merek jo kemasan untuak sabuah merek coklat. Konsepnyo mangambangkan ide bean to bar manjadi pandakatan tree to bar nan manonjolkan aromo kakao. Kemasannyo tabuek dari karateh aluih babarona biru tuo jo pamrosesan glitter, varnish nan manggambarkan corak sutera sarato cap emas foil. Kotaknyo mambukak bak kulik sabuah buku sarato manyimpan kartu bagan raso nan manjalehkan tiok raso sacaro rinci, saroman nan dilakukan jo anggur. Kotak asortimennyo badasakan citra rak buku. Desain ko manunjang pangalaman merek nan tanang untuak urang gadang.

Pangakuan

Tantang A' Design Award Perak

Miltos Fungsi Utamo: Identitas Merek, Kemasan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Miltos Fungsi Utamo: Identitas Merek, Kemasan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Miltos Fungsi Utamo: Identitas Merek, Kemasan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensi & Kemasan: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Tag: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknologi Produksi: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Tantangan Desain: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Penelitian: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspirasi: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Durasi Proyek: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Alua Operasi: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Paten: Copyrights belong to Yuta Takahashi, 2020
Anggota Tim: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Kredit Gambar: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020