Status Audio Identitas Merek dek Ryan Paonessa

Status Audio Identitas Merek dek Ryan Paonessa adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2020

Status Audio Identitas Merek

dek Ryan Paonessa

Klien: Ryan Paonessa Design

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

12,808

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #98408

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Status Audio Identitas Merek

Status Audio marupokan identitas merek nan dirancang untuak sabuah parusahaan headphone direct-to-consumer nan bapusek di New York. Logotype tu maniru alur pola gelombang suaro nan sederhana, jo satiok huruf mangikuik jalur vertikal jo lengkungan nan samo. Pola gelombang suaro nan lah disempurnokan tu juo babagai tando sekunder dikutiko logotype indak diparalukan. Warna jo jenis huruf manyatukan identitas visual di sarato kemasan, situs web, bahan cetak, sarato materi pamasaran. Headphone tu indak mambawok logo, hanyo kode produk nan unik, nan mancerminkan pandekatan nan minimalis jo utilitarian. Kemasannyo disadiokan dalam babagai ukuran.

Pangakuan

Tantang A' Design Award Gangsa

Status Audio Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Status Audio Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Status Audio Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensi & Kemasan: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Teknologi Produksi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Tantangan Desain: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Penelitian: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspirasi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Durasi Proyek: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Alua Operasi: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Anggota Tim: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Kredit Gambar: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.