The Meaninghall Tea Pambungkuih Teh dek Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Pambungkuih Teh dek Suzhou SoFeng Culture Media Co.,Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

The Meaninghall Tea Pambungkuih Teh

dek Suzhou SoFeng Culture Media Co.,Ltd.

Klien: Meaninghall

Pamenang A' Design Award Perak dalam Kategori Kamasan

25,697

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #97594

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang The Meaninghall Tea Pambungkuih Teh

Meaninghall Tea adolah desain pambungkuih untuak teh hijau Biluochun. Biluochun adolah teh hijau nan dihasilkan di Luxiang, sabuah kampuang ketek di tapi Danau Tai di Suzhou, Cino. Pambungkuih ko dibuek dari kertas seni khusus jo tekstur baurek nan mangingekkan dindiang lamo di pusek kota. Grafik garih nan sadarano manggabuangkan simbol gunuang, danau, jo aula manjadi satu gambaran pamandangan. Cap paneh dipakai untuak manyatokan sifaik alami dari teh tu. Ilustrasi nan rumik dihindari, sahinggo budayo tampatan ditampilkan sacaro tanang jo kontemporer.

Pangakuan

Tantang A' Design Award Perak

The Meaninghall Tea Pambungkuih Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The Meaninghall Tea Pambungkuih Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The Meaninghall Tea Pambungkuih Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensi & Kemasan: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tag: Package, Tea, China, Suzhou, Biluochun
Teknologi Produksi: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Tantangan Desain: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Penelitian: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspirasi: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Durasi Proyek: The project started in April 2019 in Suzhou, China and finished in December 2019.
Alua Operasi: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Paten: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Anggota Tim: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Kredit Gambar: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019