Terark Rancangan Identitas Visual dek Tong Wen

Terark Rancangan Identitas Visual dek Tong Wen adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2020

Terark Rancangan Identitas Visual

dek Tong Wen

Klien: Tong Wen

Pamenang A' Design Award Basi dalam Kategori Grafik

11,004

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #93931

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Terark Rancangan Identitas Visual

Terark marupokan identitas visual nan dirancang untuak paruisahaan teknologi nan manyadiokan layanan pamrosesan data gadang (big data). Rancangan iko didasari dek pola titik (dot matrix) nan digabuang jo babarapo warna gradasi. Titik-titik nan tasambuang sacaro lamak mambantuak huruf T, huruf partamo dari namo paruisahaan tasabuik. Babarapo shader gradasi disadiokan, sainggo identitas ko bisa disasuaikan untuak banyak pamakaian. Font khusus sarato pola titik juo dilengkapi untuak dipakai dalam cetakan sarato materi lainnyo. Identitas ko diaplikasikan pado brosur, buku tahunan, kartu namo, sarato botol aia.

Pangakuan

Tantang A' Design Award Basi

Terark Rancangan Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Terark Rancangan Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Terark Rancangan Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensi & Kemasan: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tag: Technology, branding, identity, logo, font
Teknologi Produksi: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Tantangan Desain: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Penelitian: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspirasi: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Durasi Proyek: This project took 3 month from end to end. Main design part was done in San Francisco.
Alua Operasi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.