Lovely Xinjiang Identitas Visual Restoran dek Jie Yang

Lovely Xinjiang Identitas Visual Restoran dek Jie Yang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2020

Lovely Xinjiang Identitas Visual Restoran

dek Jie Yang

Klien: Decelent

Pamenang A' Design Award Basi dalam Kategori Grafik

13,428

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #93825

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Lovely Xinjiang Identitas Visual Restoran

Lovely Xinjiang adolah identitas visual dari sabuah restoran gadang di Urumqi, Xinjiang. Rancangan ko baguru dari karajinan lokal urang Uygur dalam maasah jo manyambuang bata, nan taliek pado parmukaan bangunan tradisional. Unsua-unsua budaya daerah tu digambakan sabagai blok grafis nan sederhana, sarato disambuangkan manjadi bantuak nan labiah gadang. Satiok blok mawakili budaya nan babeda, dan basamo-samo blok-blok tu mambantuak satu gambaran nan utuh. Identitas ko ditarapkan di sapanjang restoran, nan mancakuik 56 ruangan pribadi, nan masiang-masiang bertemakan satu tradisi nasional. Tujuannyo iolah untuak manampilkan banyaknyo budaya Xinjiang sabagai satu kasatuan nan utuh.

Pangakuan

Tantang A' Design Award Basi

Lovely Xinjiang Identitas Visual Restoran adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Lovely Xinjiang Identitas Visual Restoran dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Lovely Xinjiang Identitas Visual Restoran dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensi & Kemasan: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Tag: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Teknologi Produksi: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Tantangan Desain: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Penelitian: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Inspirasi: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Durasi Proyek: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Alua Operasi: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Anggota Tim: JieYang