Unto Communication Tool Identitas Korporat dek Unto

Unto Communication Tool Identitas Korporat dek Unto adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2020

Unto Communication Tool Identitas Korporat

dek Unto

Klien: Unto

Pamenang A' Design Award Basi dalam Kategori Grafik

11,503

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #92669

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Unto Communication Tool Identitas Korporat

Unto Communication Tool adolah sistem identitas korporat nan dibangun sakuliliang kartu namo nan bisa dibagi. Kartu ko ukurannyo 9 kali 5,4 sentimeter jo mambawok informasi kontak nan samo duo kali, sasuok blok dicetak takurambik di ateh nan lain. Sabuah garih parforasi hasil die-cut mambagi duo blok tu, sahinggo kartu bisa disobek jadi duo bagian. Nan punyo kartu manyimpan sabagian, sarato mambarikan bagian nan lain, sahinggo satu kartu bisa sampai ka kontak nan kaduo. Identitas ko juo mancakuik selebaran karateh koran sarato bubble wrap nan dicetak, nan dipakai untuak pambungkusan.

Pangakuan

Tantang A' Design Award Basi

Unto Communication Tool Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Unto Communication Tool Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Unto Communication Tool Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensi & Kemasan: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tag: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teknologi Produksi: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Tantangan Desain: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Penelitian: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasi: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Durasi Proyek: The project started in July till September 2019, in Taipei.
Alua Operasi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Anggota Tim: Ming Hsi Chou
Ching Yi Angela Chang
Kredit Gambar: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.