Hong Kong Houseware Fair 2019 Instalasi Acara dek Hong Kong Trade Development Council adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Acara.
PerakAcara· 2020
Hong Kong Houseware Fair 2019 Instalasi Acara
dek Hong Kong Trade Development Council
Klien: Hong Kong Trade Development Council
Pamenang A' Design Award Perak dalam Kategori Acara
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #90060Desain
Tantang Hong Kong Houseware Fair 2019 Instalasi Acara
Hong Kong Houseware Fair 2019 adolah sabuah desain acara nan dibuek untuak pameran dagang nan diadokan di Hong Kong Convention and Exhibition Centre. Desain ko maliputi tigo aria: instalasi salamaik datang di foyer masuak, panataan pintu masuak untuak balai pameran, sarato pajangan ramalan tren nan tapisah. Instalasi salamaik datang tu baukuran 30 meter pasagi jo tinggi 5 meter sarato manyaratoan layar LED nan gadang. Bahan-bahannyo tamasuak sistem aluminium nan bisa dipakai baliak, lampu strip LED, panel akrilik, sarato karpet nan bisa taurai sacaro alami. Warno jo bantuak nan diambiak dari laporan tren industri manghubungkan katigo aria tu.
Pangakuan
Tantang A' Design Award Perak
Hong Kong Houseware Fair 2019 Instalasi Acara adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Hong Kong Houseware Fair 2019 Instalasi Acara dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Hong Kong Houseware Fair 2019 Instalasi Acara adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
- Dimensi & Kemasan
- The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
- Tag
- Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
- Teknologi Produksi
- A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
- Tantangan Desain
- Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
- Penelitian
- The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
- Inspirasi
- Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
- Durasi Proyek
- The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
- Alua Operasi
- The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.
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