Songhua River Rice Pangameh Bareh dek 33 and Branding Co., Ltd.

Songhua River Rice Pangameh Bareh dek 33 and Branding Co., Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Songhua River Rice Pangameh Bareh

dek 33 and Branding Co., Ltd.

Klien: Sourceage

Pamenang A' Design Award Perak dalam Kategori Kamasan

42,119

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #89941

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Songhua River Rice Pangameh Bareh

Songhua River Rice, adolah produk bareh tingkek tinggi di bawah SOURCEAGE Food Group. Sairing mandakeknya Festival Musim Semi - festival tradisional urang Cino, mareka marancangi pangameh bareh nan cantiak untuak dijadikan hadiah kapado palanggan pado Festival Musim Semi, mako desain kasuruhanyo paralu manggemakkan suasano rancak Festival Musim Semi, manonjolan unsur budaya tradisional Cino jo makna nan baiak dan bartuah.

Pangakuan

Tantang A' Design Award Perak

Songhua River Rice Pangameh Bareh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Songhua River Rice Pangameh Bareh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Songhua River Rice Pangameh Bareh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensi & Kemasan: Width 210mm x Depth 40mm x Height 160mm
Tag: Package，China，Rice，Food，Festival，Cultural
Teknologi Produksi: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Tantangan Desain: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Penelitian: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Durasi Proyek: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Alua Operasi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Paten: Copyrights belong to 33 and branding, 2019.
Anggota Tim: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Kredit Gambar: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.