Flower to Flora Fungsi Utamo: Kemasan Teh dek Wen Liu and Fang Li

Flower to Flora Fungsi Utamo: Kemasan Teh dek Wen Liu and Fang Li adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Flower to Flora Fungsi Utamo: Kemasan Teh

dek Wen Liu and Fang Li

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

29,906

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #89703

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Flower to Flora Fungsi Utamo: Kemasan Teh

Flower to Flora adolah desain kemasan untuak teh bungo dari Xishuangbanna, Provinsi Yunnan, China. Ilustrasinyo mamadukan buruang merak, batang teh nan rimbun, bungo-bungo tempatan, sarato surang anak gadih nan tingga di rimbo hujan. Adegan ko manunjuakkan hubuangan nan harmonis antaro manusia jo alam. Warno ilustrasinyo diambiak dari pakaian adat suku Xishuangbanna. Kotak luanyo tabuek dari karateh spesial warno hitam nan batekstur batang kayu sarato disalasaikan jo cetak jo bronzing. Kotak ko baukuran panjang 340 mm, leba 120 mm, jo tinggi 240 mm.

Pangakuan

Tantang A' Design Award Perak

Flower to Flora Fungsi Utamo: Kemasan Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Flower to Flora Fungsi Utamo: Kemasan Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Flower to Flora Fungsi Utamo: Kemasan Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensi & Kemasan: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tag: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Teknologi Produksi: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Tantangan Desain: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Penelitian: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspirasi: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Durasi Proyek: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Alua Operasi: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Anggota Tim: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Kredit Gambar: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018