Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset dek Xiaomi

Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset dek Xiaomi adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset

dek Xiaomi

Klien: Xiaomi

Pamenang A' Design Award Perak dalam Kategori Kamasan

25,887

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #89158

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset

Mi Bluetooth Headset Mini adolah kemasan nan dibuek untuak headset olahraga nan ketek. Cangkang headset-nyo sederhana bana sarato hanyo mamiliki satu tombol babantuak bulek. Kemasan ko manggunoan gambar musisi-musisi tanamo, sahinggo cangkang nan babantuak lonjong tampak bak sabuah kapalo dan tombol tampak bak muluik nan tabuka. Hasianyo mancaliakan surang panyanyi atau surang dirigen, sarato mambari karakter ka sabuah produk nan sederhana. Sabuah wadah PET manahan headset dan pengontrol di bagian muko, samantaro kabel-kabel-nyo tatap tasambunyi. Panutuik karateh manjaga struktur tatap kokoh. Desain ko batujuan untuak manariak minat pangguno nan baumua antaro 18 sampai 29 tahun.

Pangakuan

Tantang A' Design Award Perak

Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mi Bluetooth Headset Mini Fungsi Utamo: Kemasan Headset adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensi & Kemasan: dimension: height 79mm, Length 110mm, width 28mm
Tag: Handset, electronic, packaging, colorful, musician
Teknologi Produksi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Tantangan Desain: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Penelitian: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasi: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Durasi Proyek: The project started in April 2018 and finished in April 2019 in Beijing, China
Alua Operasi: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Paten: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge