East Side Bir Karajinan Italia dek Roberto Terrinoni

East Side Bir Karajinan Italia dek Roberto Terrinoni adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

East Side Bir Karajinan Italia

dek Roberto Terrinoni

Klien: Roberto Terrinoni

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

12,947

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #88185

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang East Side Bir Karajinan Italia

Suatu bir karajinan di sabuah nagari ketek di Italia tangah, satiok bir ado caritonyo, satiok carito diceritoan di labelnya. Salain elegan dan serbaguna, teknik kolase ko mamungkinkan mamasuakan elemen visual nan manyorotkan identitas produk, sarupo rujukan kapado makna namo, kapado tipologi bir dan kapado bahan-bahannyo. Desain logo, nan malambangkan identitas korporat, badasarkan ka bantuak nan sadarhano. Bantuak iko direproduksi di die-cut label dan di sistem simbol satiok bir malalui kustomisasi nan bawarno-warno dan heraldik.

Pangakuan

Tantang A' Design Award Gangsa

East Side Bir Karajinan Italia adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. East Side Bir Karajinan Italia dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. East Side Bir Karajinan Italia mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensi & Kemasan: 8,5x9 cm
Tag: beer, collage, packaging, label, italy,
Teknologi Produksi: Paper, off-set print, screen printing polishing
Tantangan Desain: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Penelitian: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspirasi: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Durasi Proyek: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Alua Operasi: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Kredit Gambar: video by east side brewing