Light - Discovering Umbria Buku Tipografi dek Paul Robb adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Cetak.
GangsaCetak· 2020
Light - Discovering Umbria Buku Tipografi
dek Paul Robb
Klien: Salt & Pepper
Pamenang A' Design Award Gangsa dalam Kategori Cetak
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #88176Desain
Tantang Light - Discovering Umbria Buku Tipografi
Sasuduah gampo bumi nan dahsyaik di tahun 2016, Wilayah Umbria di Italia mamalukan reposisi komunikasinyo. Katalog ko adalah parjalanan nan manunjuakkan kekayaan budaya dari kawasan-kawasan nan indak takanaal di wilayah tu. Satiok halaman indeks bagian dirancang jo fokus kapado panyampaian carito. Meskipun utamonyo marupoan parjalanan fotografi tantang cahayo jo budaya nan indak tampak, bagian teks dari katalog ko lah ditangani untuak manyaimbangan carito visualnyo.
Pangakuan
Tantang A' Design Award Gangsa
Light - Discovering Umbria Buku Tipografi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Light - Discovering Umbria Buku Tipografi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Light - Discovering Umbria Buku Tipografi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensi & Kemasan
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tag
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Teknologi Produksi
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Tantangan Desain
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Penelitian
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspirasi
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Durasi Proyek
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Alua Operasi
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Anggota Tim
- Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli - Kredit Gambar
- Photography copyright, Paul Robb & Marco Giugliarelli
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