MAU Vegas 2019 Acara dek Shreya Gulati adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2020 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

BasiPeriklanan· 2020

MAU Vegas 2019 Acara

dek Shreya Gulati

Klien: Houndstooth

Pamenang A' Design Award Basi dalam Kategori Periklanan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #88163

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

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Tantang MAU Vegas 2019 Acara

Mobile Apps Unlocked atau MAU Vegas adolah acara aplikasi mobile tatamuko di dunia. Acara ko manarik brand-brand pagadang dari Silicon Valley tamasuak Spotify, Tinder, Lyft, Bumble, dan MailChimp sabagai contoh. Houndstooth dibari tugas untuek mambuek konsep, mendesain, dan malaksanoan saluruah tampilan visual acara dan kehadiran digital untuek tahun 2019. Karano acara ko mancubo mandorong bateh-bateh dalam bidang teknologi, mareka mendesain sabuah sistem nan dapek mewakili hal tu malalui visual dan manyatupaduan audiens ka dalam pangalaman sacaro minyeluruah.

Pangakuan

Tantang A' Design Award Basi

MAU Vegas 2019 Acara adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. MAU Vegas 2019 Acara dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. MAU Vegas 2019 Acara dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tag: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Teknologi Produksi: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Tantangan Desain: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Penelitian: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspirasi: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Durasi Proyek: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Alua Operasi: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Anggota Tim: Shyamlee Jagtap