Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh dek Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh dek Xiang Qian, Deng Zhehao and Yao Wenliang adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh

dek Xiang Qian, Deng Zhehao and Yao Wenliang

Klien: Rufy Design

Pamenang A' Design Award Perak dalam Kategori Kamasan

22,865

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #87642

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh

Pony Pack Tea adolah desain pambungkuih hadiah nan dibuek untuak teh premium. Konsepnyo mangikuik sajarah panjang pambuatan teh, di mano caro-caro tradisional dijago sarato dipadukan jo manajemen produksi modern. Aksara Cino nan ditulih dalam gayo babagai zaman disusun balapih di ateh pamukoannyo untuak manggambarkan mutu nan tabaok sapanjang maso. Sasetnyo tamasuak ciek kotak jo ciek kambuik kanvas nan ditutuik jo ikatan tali nan dikancangkan. Karateh batekstur nan basahajo digunoan, jo cetak sablon, bronzing sarato embossing. Bantuaknyo mangingekkan ka tiang teh jo kue teh.

Pangakuan

Tantang A' Design Award Perak

Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pony Pack Tea Fungsi Utamo: Pambungkuih Kotak Hadiah Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensi & Kemasan: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tag: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Teknologi Produksi: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Tantangan Desain: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Penelitian: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspirasi: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Durasi Proyek: 2017-2017.9 changsha, hunan province, China
Alua Operasi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Anggota Tim: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Kredit Gambar: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。