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Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco dek Nick Pitscheider and Sharon Hassan

Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco dek Nick Pitscheider and Sharon Hassan adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2019 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.


PerakKamasan· 2019

Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco

dek Nick Pitscheider and Sharon Hassan

Klien: Nick Pitscheider

Pamenang A' Design Award Perak dalam Kategori Kamasan

49,818

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #78016

Warno

Desain

Tantang Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco

Rancangan aia Cedea diilhami dek Ladin Dolomites jo lagenda tantang fenomena cahayo alam Enrosadira. Disababkan dek mineral unik nan ado, Dolomites basinau dalam warna marah kabakaran wakatu matahari tarubik jo tatonggalam, mambaok suasana magis kapado pamandangan tu. Dengan "manyarupoi Taman Bungo Mawar nan legendaris", kamasan Cedea batujuan untuak manangkok momen tu. Hasilnyo adolah balang kaco nan mambuek aia bakilau jo bacahayo jo efek nan manakjubkan. Warna balang tu dimaksudkan untuak manyarupoi cahayo istimewa Dolomites nan bamandi dalam warna marah pink mineral jo biru langik.

Pangakuan

Tantang A' Design Award Perak

Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Cedea - Dolomites' Luxury Mineral Water Aia Mineral dalam Balang Kaco adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik
The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensi & Kemasan
Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tag
cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Teknologi Produksi
Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Tantangan Desain
The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Penelitian
Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspirasi
Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Durasi Proyek
The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Alua Operasi
Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Paten
The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Anggota Tim
Nick Pitscheider
Sharon Hassan
Kredit Gambar
All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).

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