Kalitva Katalog Produk dek Lana Raizen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2019 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2019

Kalitva Katalog Produk

dek Lana Raizen

Klien: Kalitva

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #73261

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Kalitva Katalog Produk

Katalog ko diciptoan untuak pabrik alat masak dari Rusia. Sabarek dari pamahaman nan rinci dan analisis bandiangan sadonyo koleksi, dipiliah rampah-rampah, ramuan dan sayua-sayuran nan paling cocok, nan malangkapi rancangan katalog dan manonjoan kaunggulan masing-masing koleksi. Kulik utama katalog ko dibuek jo potongan dalam bantuak wajan, nan malaluinyo tampak foto bawarna dari koleksi tu. Gagang wajan dan pariuak di kulik kaduo divarnis jo lakuer lembut, manyarupo lapisan asli gagang-gagang tu.

Pangakuan

Tantang A' Design Award Gangsa

Kalitva Katalog Produk adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Kalitva Katalog Produk dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Kalitva Katalog Produk mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensi & Kemasan: Width 210 mm x Depth 9 mm x Height 250 mm
Tag: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Teknologi Produksi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Tantangan Desain: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Penelitian: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspirasi: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Durasi Proyek: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Alua Operasi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Anggota Tim: Lana Raizen
Kredit Gambar: Photographer: Sergey Fedotov, Kalitva