Appetisi Fungsi Utamo: Kamasan Kaju dek Fanny De Bray

Appetisi Fungsi Utamo: Kamasan Kaju dek Fanny De Bray adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

Appetisi Fungsi Utamo: Kamasan Kaju

dek Fanny De Bray

Klien: APPETISI by Granarolo

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,268

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #71461

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Appetisi Fungsi Utamo: Kamasan Kaju

Isi Buku: Appetisi marupokan rancangan kamasan untuak babagai jinih kaju nan lah dipotong siap pakai. Rangkaian ko mancakuik kaju dadu, kaju paruik, sarato kapiang mozzarella. Satiok kamasan dibuek dari plastik jo ado jandela nan bansiang, sahinggo kaju di dalamnyo bisa taliek langsuang. Ilustrasi nan dicetak mambari ciri khusus untuak satiok produk sarato manunjuakkan jaleh baa caro pamakaian satiok jinih kaju tu. Namo Appetisi manggabuangkan tigo ide: salero makan, camilan ketek, sarato kagunoan praktis. Rancangan iko mampakanalkan kaju sabagai pilihan makanan ringan nan capek jo mudah, sarato kamasan iko dijua di pasa swalayan-pasa swalayan Eropah.

Pangakuan

Tantang A' Design Award Gangsa

Appetisi Fungsi Utamo: Kamasan Kaju adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Appetisi Fungsi Utamo: Kamasan Kaju dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Appetisi Fungsi Utamo: Kamasan Kaju mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensi & Kemasan: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tag: Cheese, personification of cheese, fun, shift, desecration of cheese
Teknologi Produksi: Plastic packaging with a transparent window to see the cheese.
Tantangan Desain: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Penelitian: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspirasi: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Durasi Proyek: The project started in July 2017 and ended in February 2018.
Alua Operasi: This product is sold in supermarkets in Europe.
Fromage product in France.
Paten: Copyrights belong to Fanny de Bray
Anggota Tim: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Kredit Gambar: Illustration : Fanny de Bray