The Sands Wine Labels Label Anggur dek Giovanni Murgia

The Sands Wine Labels Label Anggur dek Giovanni Murgia adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2018 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2018

The Sands Wine Labels Label Anggur

dek Giovanni Murgia

Klien: Cantina Li Duni

Pamenang A' Design Award Basi dalam Kategori Kamasan

19,745

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #67776

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang The Sands Wine Labels Label Anggur

Untuak mawujudkan rancangan label-label ko, kajian alah dilakuan tantang teknik capiak, bahan, jo pilihan grafis nan mampu mawakilkan nilai parusahaan, sajarah, jo wilayah tampek anggur ko dilahiran. Konsep label ko barasal dari karakteristik anggur: pasir. Tanaman anggur ko tumbuah di ateh pasir lauik nan dakek jo pantai. Konsep ko diwujudkan jo teknik embossing untuak mangambiak motif pasir taman Zen. Tigo label ko basamo-samo mambantuk rancangan nan mawakilkan misi parusahaan.

Pangakuan

Tantang A' Design Award Basi

The Sands Wine Labels Label Anggur adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. The Sands Wine Labels Label Anggur dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. The Sands Wine Labels Label Anggur dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensi & Kemasan: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tag: wine, label, packaging, wine label design
Teknologi Produksi: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Tantangan Desain: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Penelitian: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durasi Proyek: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Alua Operasi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Paten: No copyrights on this project
Anggota Tim: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Kredit Gambar: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver