Cistanche Desertico Kemasan Minuman dek Lei Wen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2026
Cistanche Desertico Kemasan Minuman
dek Lei Wen
Klien: Tocreate Brand
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #182731Desain
Tantang Cistanche Desertico Kemasan Minuman
Cistanche Desertico adolah rancangan kemasan untuak minuman babahan tumbuahan nan dibuek jo peptida cistanche deserticola. Kemasan ko barupo kotak nan kompak nan mudah masuak ka dalam tas. Strukturnyo ringan sarato modular, sahinggo minuman di dalamnyo dapek dikaluakan hanyo jo ciek langkah pambukaan. Kotak ko dibuek dari karton putiah jo cetakan foil ameh, nan mandukuang gayo visual nan minimal jo formal. Rancangan ko manjauah dari panampilan barek kemasan tonik tradisional sarato manjawek kabiasaan sahari-hari karyawan kantua nan mudo.
Pangakuan
Tantang A' Design Award Gangsa
Cistanche Desertico Kemasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Cistanche Desertico Kemasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Cistanche Desertico Kemasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Dimensi & Kemasan
- 230*158*145毫米
- Tag
- Big health brands, plant-based beverages, packaging design
- Teknologi Produksi
- White cardboard box with gold foil stamping.
- Tantangan Desain
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Penelitian
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Inspirasi
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Durasi Proyek
- The project will be launched in 2025 and enter the production and sales phase.
- Alua Operasi
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Paten
- donge ejiao
- Anggota Tim
- LEO
Disponsori
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