Fortune Express Kamasan Baijiu dek Yao Wu

Fortune Express Kamasan Baijiu dek Yao Wu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2026

Fortune Express Kamasan Baijiu

dek Yao Wu

Klien: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

7,184

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #182337

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Fortune Express Kamasan Baijiu

Fortune Express adolah rancangan kamasan untuak baijiu. Kotak baratok limeh ko ukurannyo 280 kali 150 kali 230 milimeter dan dibukak dari bagian bawah. Maangkek satiok lipatan bagian dalam ka manampakkan limo botol, dan satiok botol manampilkan Dewa Kakayoan nan babeda dalam warna Limo Unsur. Di bawah botol-botol tu ado limo kotak buto (blind box) buatan bulu haluih nan dicabiak untuak manampakkan patuang-patuang ketek nan bagayo. Kotak lua diagiah sentuhan akhia jo cetak foil, dan labelnyo dicetak sacaro digital. Boneka bulu haluih tu dibuek dari serat poliester nan lambuik jo detail sulaman.

Pangakuan

Tantang A' Design Award Gangsa

Fortune Express Kamasan Baijiu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Fortune Express Kamasan Baijiu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Fortune Express Kamasan Baijiu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensi & Kemasan: Length 280mm x Width 150mm x Height 230mm
Tag: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Teknologi Produksi: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Tantangan Desain: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Penelitian: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspirasi: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Durasi Proyek: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Alua Operasi: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Paten: /
Anggota Tim: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Kredit Gambar: /