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Digital Fashion Fungsi Utamo: Pameran Fesyen Digital dek Fabrix World

Digital Fashion Fungsi Utamo: Pameran Fesyen Digital dek Fabrix World adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2026 nan sangaik prestigius dalam Kategori Kompetisi Acara.


PerakAcara· 2026

Digital Fashion Fungsi Utamo: Pameran Fesyen Digital

dek Fabrix World

Klien: FabriX

Pamenang A' Design Award Perak dalam Kategori Acara

21,480

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #181845

Warno

Desain

Tantang Digital Fashion Fungsi Utamo: Pameran Fesyen Digital

Teks Buku: Instalasi di ComplexCon Hong Kong 2025 mampacaliakkan lingkuangan ritel nan disusun malalui sistem phygital nan manggabuangkan desain ruang jo antarmuko interaktif. Kios coba pakai AR, layar nan tatanam, sarato antarmuko prapesan mobile mambantuak rangkaian basambuang caliak kini coba kini pasan kini. Pamukaan malangkuang nan mamantulkan jo bukaan multi arah maandok-andok sirkulasi, samantaro panangkok data nan tarintegrasi mamungkinkan umpan baliak sacaro real time untuak produksi badasarkan pamintaan, mangambarkan pendekatan hibrid taradok lingkuangan ritel fesyen kontemporer.

Pangakuan

Tantang A' Design Award Perak

Digital Fashion Fungsi Utamo: Pameran Fesyen Digital adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Digital Fashion Fungsi Utamo: Pameran Fesyen Digital dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Digital Fashion Fungsi Utamo: Pameran Fesyen Digital adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik
FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Dimensi & Kemasan
The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Tag
Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Teknologi Produksi
The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Tantangan Desain
A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Penelitian
Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Inspirasi
The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Durasi Proyek
The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Alua Operasi
Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Paten
Copyrights belong to FabriX World, 2025
Anggota Tim
Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner:Avery Dennison
Technology Partner:DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress

Disponsori

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Desain Nan Elok Layak Mandapek Pangharogaan Nan Gadang

A' Design Award adolah pangharogaan internasional nan dijuri untuak desain nan elok. Ikuiklah A' Design Award untuak mandapek kasempatan maraih pangharogaan meritokratis, mandapek kemasyhuran, prestise jo publisitas untuak karya Sanak. Nominasikan karya Sanak untuak A' Design Award jo basaiang untuak mandapekkan A' Design Prize nan sangaik didambaoan.

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