Sinopec Charging Station Identitas Merek dek Guangzhou Ace

Sinopec Charging Station Identitas Merek dek Guangzhou Ace adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2026

Sinopec Charging Station Identitas Merek

dek Guangzhou Ace

Klien: Sinochem

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

7,531

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #179976

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Sinopec Charging Station Identitas Merek

Sinopec Charging Station adolah sistem identitas merek nan dibuek untuak stasiun pangisian kendaraan listrik. Logo ko tainspirasi dari motif bungo peony jo maubah urutan tumbuah kelopak, daun, jo suluah manjadi siluet colokan pangisian daya. Gradasi warno biru ka hijau manghubuangkan palet warno perusahaan nan lah mapan jo energi tabarukan. Bantuak nan disederhanakan tatap tabaco dari jarak sampai 50 meter. Bantuak daun jo suluah dipakai baliak sabagai tando di lantai nan mambimbiang pangunjuang. Sistem ko mancakup papan tando, antarmuka digital, desain alat pangisi daya, jo bahan catak.

Pangakuan

Tantang A' Design Award Gangsa

Sinopec Charging Station Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Sinopec Charging Station Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Sinopec Charging Station Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensi & Kemasan: Page size 285 mm x 210 mm
242 pages
Tag: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Teknologi Produksi: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Tantangan Desain: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Penelitian: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspirasi: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Durasi Proyek: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Alua Operasi: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Anggota Tim: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun