ABA Typographic Posters Kampanye Iklan dek Paul Robb

ABA Typographic Posters Kampanye Iklan dek Paul Robb adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

PerakGrafik· 2026

ABA Typographic Posters Kampanye Iklan

dek Paul Robb

Klien: S6 Foundry

Pamenang A' Design Award Perak dalam Kategori Grafik

51,317

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #179734

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang ABA Typographic Posters Kampanye Iklan

ABA Typographic Posters adolah kampanye iklan nan dibuek untuak sabuah universitas seni. Poster tipografi format gadang dicetak dan dipasang di lokasi-lokasi publik di kota, di mano tata letak nan tageh jo sistem warna manarik paratian urang. Satiok poster bafungsi sabagai penanda untuak konten augmented reality, nan dapek dicapai dek panonton jo cara mamindai gambar cetak tu manggunoan smartphone. Lapisan augmented reality tu manambah materi animasi jo interaktif nan mamparluas pasan nan tacetak. Kampanye ko mampakenalkan pendidikan seni ka calon mahasiswa sacaro langsuang dan partisipatif.

Pangakuan

Tantang A' Design Award Perak

ABA Typographic Posters Kampanye Iklan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. ABA Typographic Posters Kampanye Iklan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. ABA Typographic Posters Kampanye Iklan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensi & Kemasan: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tag: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teknologi Produksi: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Tantangan Desain: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Penelitian: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspirasi: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Durasi Proyek: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Alua Operasi: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Anggota Tim: Paul Robb, Moria Bartoloni, Tommaso Paganini
Kredit Gambar: Paul Henry Robb