Yebuna Kemasan Kopi dek Antonia Skaraki adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2026 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2026
Yebuna Kemasan Kopi
dek Antonia Skaraki
Klien: Taresso Artisanal Coffee Roasters
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #176506Desain
Tantang Yebuna Kemasan Kopi
Yebuna adolah rancangan kemasan untuak barbagai campuran kopi nan alah disangrai. Identitasnyo diambiak dari Etiopia, tampek asa kopi, sarato dari kato Amharik Yebuna. Logo nan dibingkai jo tando kurung mangacu ka pajalanan kopi dari asa sampai ka cangkir. Tipografi tegak nan taba mampaelok-an visibilitas di rak, dan warna-warna taram nan diilhami dari sungai, gunuang, jo matohari tabanam di Afrika mambedakan satiok campuran. Kopi tu disimpan dalam kantong nan tahan lamo jo bisa ditutuik baliak untuak manjago kasegarannyo. Taknik cetak nan canggih mahasilan gradasi nan tapek jo warna nan kayo.
Pangakuan
Tantang A' Design Award Basi
Yebuna Kemasan Kopi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Yebuna Kemasan Kopi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Yebuna Kemasan Kopi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Dimensi & Kemasan
- Width 140mm x Depth 90mm x Height 350mm
- Tag
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Teknologi Produksi
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Tantangan Desain
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Penelitian
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspirasi
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Durasi Proyek
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Alua Operasi
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Anggota Tim
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Kredit Gambar
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
Disponsori
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