94Hilook Rancangan Identitas Korporat dek Eason Liu and Elvis Ku

94Hilook Rancangan Identitas Korporat dek Eason Liu and Elvis Ku adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2026 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2026

94Hilook Rancangan Identitas Korporat

dek Eason Liu and Elvis Ku

Klien: DaDao International Brand Research & Design Institute

Pamenang A' Design Award Gangsa dalam Kategori Grafik

8,173

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #174826

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang 94Hilook Rancangan Identitas Korporat

94HiLook adolah sistem identitas korporat nan dibuek untuak toko hibrida nan manggabuangkan supermarket kurasi, restoran yakiniku, jo bar kopi. Logo tu manggabuangkan tanduak jawi, ikua ikan, jo angko 94 untuak malambangkan pilihan produk dari darek jo lauik. Palet warna sirah jo hitam tainspirasi dari barang lakuer Japang, jo ameh, biru, jo abu-abu tarang sabagai warna pandukuang. Rancangan ko marujuak ka jiwa tukang tangan di Pasa Tsukiji di Tokyo. Aturan tata letak modular manarapkan identitas tu ka papan tando, kemasan, muko toko, jo media sosial.

Pangakuan

Tantang A' Design Award Gangsa

94Hilook Rancangan Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. 94Hilook Rancangan Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. 94Hilook Rancangan Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensi & Kemasan: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tag: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Teknologi Produksi: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Tantangan Desain: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Penelitian: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspirasi: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Durasi Proyek: The project finished in 2025 in Taiwan.
Alua Operasi: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.