Tels Cargo Identitas Merek dek Nargiza Usmanova adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2025 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
BasiPeriklanan· 2025
Tels Cargo Identitas Merek
dek Nargiza Usmanova
Klien: TELS Cargo
Pamenang A' Design Award Basi dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #172023Desain
Tantang Tels Cargo Identitas Merek
Tels Cargo adolah identitas merek nan dibuek untuak parusahaan transportasi Eropa nan fokus ka kargo otomotif. Logo ko mampatahankan tipografi asli, palet warna, jo simbol pallet limo garih, sahinggo pangenalannyo tatap tajago. Elemen bundar malambangkan matoari jo cahayo. Huruf G jo O dalam kato Cargo digabungkan untuak manunjuakkan garak. Identitas ko diaplikasikan ka desain truk, kalender dindiang, paralatan kantua, kartu ucapan, botol aia, tas, jam dindiang, stand pameran, sarato hadiah. Palet warna abu-abu jo oranye mandukuang tampilan nan moderen jo profesional.
Pangakuan
Tantang A' Design Award Basi
Tels Cargo Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Tels Cargo Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Tels Cargo Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensi & Kemasan
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tag
- Branding, Identity, Graphic design, Logo design, Visual design
- Teknologi Produksi
- All advertising product layouts are created using graphic design software.
- Tantangan Desain
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Penelitian
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspirasi
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Durasi Proyek
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Alua Operasi
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Paten
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Kredit Gambar
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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