Batchwell Proyek Branding dek Po-Hsuan Chu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2025
Batchwell Proyek Branding
dek Po-Hsuan Chu
Klien: Batchwell
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #170942Desain
Tantang Batchwell Proyek Branding
Pakiang ulang Batchwell mampadukan estetika retro modéren nan barak jo karajinan nan alui, manciptoan rancangan nan mancuri mato namun sangaik fungsional. Warno nan carah jo tipografi nan bariah maningkakan kahadiran di rak, sadangkan kantong nan ringan jo saché nan intuitif mamastian kamudahan pamakian. Manyaimbangkan kualitas karajinan tangan jo kapraktisan, rancangan iko maizinkan konsumen untuak manikmati cocktail premium bilo pun jo dimano pun. Satiok detail maningkakan pangalaman minum, menjadian cocktail karajinan tangan labiah mudah dijangkau jo manyenangkan jo usaho nan minimal.
Pangakuan
Tantang A' Design Award Gangsa
Batchwell Proyek Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Batchwell Proyek Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Batchwell Proyek Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Dimensi & Kemasan
- Packaging: 6.5” x 8” x 3”
- Tag
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Teknologi Produksi
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Tantangan Desain
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Penelitian
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Inspirasi
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Durasi Proyek
- Duration: 2023-2024
Location: VENICE BEACH, CA - Alua Operasi
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
Disponsori
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