Moutai Dream Red Kemasan Anggur dek Heng Luo and Yi Huang adolah pamenang nan sangaik tahormat dari A' Design Award Platina 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PlatinaKamasan· 2025
Moutai Dream Red Kemasan Anggur
Klien: Moutai Industrial Design Center
Pamenang A' Design Award Platina dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #170889Desain
Tantang Moutai Dream Red Kemasan Anggur
Moutai Dream Red adolah desain kemasan nan dibuek untuak produk minuman keras Cino. Kemasan ko baukuran 137 kali 137 kali 360 milimeter jo manggunoan warna merah cinnabar nan tainspirasi dari barang pernis dinasti Han, dipaduan jo warna hitam untuak panampilan nan mewah. Ado ilustrasi nan manunjuakan maskot merek sadang maangkek geleh untuak marayoan. Strukturnyo manggunoan teknik lubang (hollowing), stempel paneh, jo cetak ultraviolet di ateh karateh khusus nan dapek dipabarui. Sakitar 95 persen dari kemasan ko ramah lingkungan jo dapek tarurai sacaro alami. Desain ko ditujukan untuak hadiah, koleksi, jo kagunoan jamuan.
Pangakuan
Tantang A' Design Award Platina
Moutai Dream Red Kemasan Anggur adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai Dream Red Kemasan Anggur mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Moutai Dream Red Kemasan Anggur adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensi & Kemasan
- 137x137x360mm
- Tag
- Moutai, Wine, Chinese Red, Dream, Romance
- Teknologi Produksi
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Tantangan Desain
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Penelitian
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspirasi
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Durasi Proyek
- Renhuai city, 5 March 2024-19 April 2024
- Alua Operasi
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Anggota Tim
- Heng Luo
Yi Huang - Kredit Gambar
- Moutai Industrial Design Center
Disponsori
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