Honki Factory Identitas Visual dek Daichi Takizawa adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2025
Honki Factory Identitas Visual
dek Daichi Takizawa
Klien: Honki Factory Co.,Ltd
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #170847Desain
Tantang Honki Factory Identitas Visual
Konsepnyo adolah Mambukak Jalan, Caro Honki. Konsep ko mandefinisikan Honki sabagai Kasungguh-sungguahan, sabagai mampunyoi tujuan nan jelas dan mangambiak langkah konkret ka arah itu. Urang nan manguasai pandekatan tasusun dalam pangambangan bisnis dapek mamanfaatkannyo untuak manciptoan jalan baru. Kaingginan untuak mamupuak banyak individu Honki ditampilkan dalam bingkai babantuk H, nan malambangkan struktur, dan logotipe, nan tainspirasi dari pabrik, nan mawakili produksi. Desain variabel dari simbol dan fon tu mancerminkan adaptabilitas di saluruah industri dan bidang.
Pangakuan
Tantang A' Design Award Perak
Honki Factory Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Honki Factory Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Honki Factory Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Dimensi & Kemasan
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Tag
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- Teknologi Produksi
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Tantangan Desain
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Penelitian
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Inspirasi
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Durasi Proyek
- This project started in June 2022 and was completed in March 2024.
- Alua Operasi
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Kredit Gambar
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
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