Guijiu 20 Kamasan Minuman Barakohol dek Liandong Zhang and Xueqian Zhang

Guijiu 20 Kamasan Minuman Barakohol dek Liandong Zhang and Xueqian Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2025

Guijiu 20 Kamasan Minuman Barakohol

dek Liandong Zhang and Xueqian Zhang

Klien: Guizhou Guijiu Group Co., Ltd

Pamenang A' Design Award Ameh dalam Kategori Kamasan

137,586

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #170686

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Guijiu 20 Kamasan Minuman Barakohol

Guijiu 20 adolah kamasan untuak minuman baijiu dari Cino. Boto ko manggabuangkan bagian ateh nan bulek jo badan nan sagi ampek, suatu bantuak nan takaik jo ide tradisional tantang harmoni. Pola relief kupu-kupu, phoenix, buruang, jo ikan diambiak dari motif tradisional kalompok etnis di Guizhou, Cino. Garih lingkaran taunan jo garih terasering marujuak ka proses panuoan minuman sarato bantang alam satampek. Boto ko dibuek dari kaco jo transparansi tinggi sarato tutuik logam, dan palakuan pamukoan mambarikan tekstur nan sarupo keramik ka kaco tu jo biaya nan labiah randah. Badan sagi ampek tu juo mampamudah ganggaman.

Pangakuan

Tantang A' Design Award Ameh

Guijiu 20 Kamasan Minuman Barakohol adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Guijiu 20 Kamasan Minuman Barakohol dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Guijiu 20 Kamasan Minuman Barakohol malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensi & Kemasan: box：140*110*275mm
bottle：115*62*223mm
Tag: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Teknologi Produksi: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Tantangan Desain: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Penelitian: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspirasi: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Durasi Proyek: The project launched in February 2021 and release to market in June 2024
Alua Operasi: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Anggota Tim: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Kredit Gambar: Guizhou Guijiu Group Co., Ltd