Moutai Prince Kemasan Botol Minuman Karèh dek Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince Kemasan Botol Minuman Karèh dek Chengdu Wanjiazu Technology Co., Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2025

Moutai Prince Kemasan Botol Minuman Karèh

dek Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

192,019

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #169050

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Moutai Prince Kemasan Botol Minuman Karèh

Moutai Prince adolah rancangan kemasan untuak botol minuman karèh Cino ukuran 500 ml. Dasar botol maambiak bantuak langkuangnyo dari polong bijo wijen, jo bagian ateh maniru bungo wijen nan sadang kambang. Tutuik babantuak T manggabuangkan motif kalopak wijen jo ilustrasi limo buruang bangau. Tutuik tu dibuek jo teknik emboss logam, nan mahasiakan tekstur tigo dimensi nan rinci. Bagian dasar diagiah panyalasaian tekstur beludru nan nyaman dipacik. Skema warnanyo mamakai rono saus nan elok jo nada parunggu sarato ameh berlapis. Label diagonal di ateh latar ungu wisteria dibingkai jo pola tangkai gandum nan bawarna ameh.

Pangakuan

Tantang A' Design Award Ameh

Moutai Prince Kemasan Botol Minuman Karèh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moutai Prince Kemasan Botol Minuman Karèh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai Prince Kemasan Botol Minuman Karèh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensi & Kemasan: A bottle contains 500ml
Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknologi Produksi: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Tantangan Desain: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Penelitian: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Durasi Proyek: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Alua Operasi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Anggota Tim: General Manager and Design Director: Jingan Jia