Avoya Pakaging Kaco dek Sule Esra Cetinkaya adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2025
Avoya Pakaging Kaco
Klien: Avoya
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #164399Desain
Tantang Avoya Pakaging Kaco
Botol aia mineral Avoya malamangkan kasucian, kaimbangan, dan pambaruan. Bantuak nan licin jo manyampik mamperbaiki ergonomik sambia malambangkan kalancaran aia. Label e baisi ikon balinguang nan alui, mawakilkan siklus pambaruan dan intisari panyagak dari aia kayo mineral. Dibuek dari kaco flint extra kualitas tinggi, jo pilihan warna biru turquoise dan hijau, botol ko manjago isi premium e sambia manampilkan estetika nan alui. Intraksi transparansi jo cahayo manampakkan kasucian e, managabuangkan elegan modren jo kakuatan panyambua alam.
Pangakuan
Tantang A' Design Award Gangsa
Avoya Pakaging Kaco adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Avoya Pakaging Kaco dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Avoya Pakaging Kaco mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Dimensi & Kemasan
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Tag
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- Teknologi Produksi
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Tantangan Desain
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Penelitian
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Inspirasi
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- Durasi Proyek
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Alua Operasi
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Anggota Tim
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
Disponsori
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