Colorful Zhangzhou Kamasan Produk Merek dek Yangchao Wu

Colorful Zhangzhou Kamasan Produk Merek dek Yangchao Wu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2025

Colorful Zhangzhou Kamasan Produk Merek

dek Yangchao Wu

Klien: Yangchao Wu

Pamenang A' Design Award Perak dalam Kategori Kamasan

24,550

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #164285

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Colorful Zhangzhou Kamasan Produk Merek

Colorful Zhangzhou adolah sistem kamasan jo identitas nan dibuek untuak merek kota. Rancangan ko mancakuik sistem identitas visual, kamasan hadiah, ruang pangalaman offline, sarato platform layanan kahidupan online. Warna sirah jo bungo dafodil dipakai sabagai tema utamo, nan diambiak dari sajarah lokal, adaik istiadat, jo pola arsitektur satampek. Tema nan tapisah dikambangkan untuak produk-produk saroman kue bulan, teh, jo cindera mato. Satiok kotak baukuran 260 mm leba, 260 mm dalam, jo 140 mm tinggi. Struktur kamasan nan inovatif maningkekan palindungan salamo pangiriman, sarato bahan nan bakalanjutan dipakai.

Pangakuan

Tantang A' Design Award Perak

Colorful Zhangzhou Kamasan Produk Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Colorful Zhangzhou Kamasan Produk Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Colorful Zhangzhou Kamasan Produk Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensi & Kemasan: Width 260 mm x Depth 260 mm x Height 140 mm
Tag: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknologi Produksi: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Tantangan Desain: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Penelitian: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Durasi Proyek: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Alua Operasi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Anggota Tim: Chief Designer: Yangchao Wu
Kredit Gambar: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.