Infinite Borders Identitas Merek dek Netease Games Art Design Center

Infinite Borders Identitas Merek dek Netease Games Art Design Center adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2025 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

AmehGrafik· 2025

Infinite Borders Identitas Merek

dek Netease Games Art Design Center

Klien: NetEase Games

Pamenang A' Design Award Ameh dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #162820

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Infinite Borders Identitas Merek

Infinite Borders adolah identitas merek untuak permainan strategi nan balatar balakang zaman Tigo Karajaan. Grafis merek ko diambiak dari karakter piktografis namo tu sarato dari kasan kotak grid dalam parmainan strategi. Warno hitam, sirah, jo putiah, nan populer di maso Dinasti Han, dipakai sabagai warno utamo. Guratan kuas kaligrafi datar manjadi elemen pambantu. Tipografi moderen malangkoki sistem visual nan sistematis jo datar. Rancangan ko ditarapkan ka poster digital, layar antarmuka pangguno, sarato barang catak, dan bisa dikambangkan ka babagai saluran sambia manjago konsistensi visual.

Pangakuan

Tantang A' Design Award Ameh

Infinite Borders Identitas Merek adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Infinite Borders Identitas Merek dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Infinite Borders Identitas Merek malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensi & Kemasan: -
Tag: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Teknologi Produksi: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Tantangan Desain: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Penelitian: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspirasi: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Durasi Proyek: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Alua Operasi: -
Anggota Tim: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Kredit Gambar: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023