Nexus Pangalaman Brand Spasial dek Responsive Spaces adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2025 nan sangaik prestigius dalam Kategori Kompetisi Antarmuka.
BasiAntarmuka· 2025
Nexus Pangalaman Brand Spasial
Klien: DC Tower
Pamenang A' Design Award Basi dalam Kategori Antarmuka
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #162496Desain
Tantang Nexus Pangalaman Brand Spasial
Di pusek posisi dalam bangunan nan tatingi di Austria, DC Tower Vienna, Responsive Spaces manciptoan ruang brand untuak mangalami nilai-nilai menara tu: The Nexus mamparsembahkan tampek untuak baistirahat, bahubuang, dan basambung baliak. Instalasi media ko mampagunoan informasi digital, bunyi, dan cahayo untuak mambaok pangunjuang dalam pajalanan visual nan baisi muatan dan manghubungkan mareka sacaro emosional jo jiwo bangunan tu. Interface sentuh tambahan mamungkinkan tamu untuak manjelajah sagalo dek surang. Sambia konten digital ditampilkan, pola cahayo nan dikode warna dan disinkronisasi waktu manyalimuti ruangan.
Pangakuan
Tantang A' Design Award Basi
Nexus Pangalaman Brand Spasial adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Nexus Pangalaman Brand Spasial dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Nexus Pangalaman Brand Spasial dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensi & Kemasan
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tag
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Teknologi Produksi
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Tantangan Desain
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Penelitian
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspirasi
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Durasi Proyek
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Alua Operasi
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Paten
- none
- Anggota Tim
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Kredit Gambar
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Disponsori
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