Inmyes Identitas Merek dek Chungsheng Chen and Jinhe Wang adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2024
Inmyes Identitas Merek
dek Chungsheng Chen and Jinhe Wang
Klien: Tainan University of Technology/Product Design Department
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #161001Desain
Tantang Inmyes Identitas Merek
Inmyes adalah identitas merek nan dirancang untuak sebuah paruisahaan lensa kacamato. Namo iko barasa dari frase in my eyes nan mangungkapkan ide malihat dunia dari sudut pandang pribadi. Huruf kaciak di awal namo manunjukkan hubungan nan rapek jo personal jo satiok konsumen. Huruf M dibantuak sarupo jabatan tangan, sebagai tando kapercayaan antaro merek jo palanggannyo. Logo iko diaplikasikan pado kotak kacamato, kartu namo, kamasan, situs web, sarato media sosial. Warna disadiakan dalam format RGB, CMYK, jo Pantone untuak manjago konsistensi tampilan di sadonyo media.
Pangakuan
Tantang A' Design Award Basi
Inmyes Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Inmyes Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Inmyes Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensi & Kemasan
- Minimum height of the logo: 4 mm
- Tag
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Teknologi Produksi
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Tantangan Desain
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Penelitian
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspirasi
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Durasi Proyek
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Alua Operasi
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Anggota Tim
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Kredit Gambar
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Disponsori
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