Extra Melty Upgrade Pakek Mint dek ShinyBay Design

Extra Melty Upgrade Pakek Mint dek ShinyBay Design adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Extra Melty Upgrade Pakek Mint

dek ShinyBay Design

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

14,851

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #160786

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Extra Melty Upgrade Pakek Mint

Tim desain baputar pado konsep salaju nan mancaie, malambangi sifat produk dalam malapeh stress. Diminto untuak mampatahanan elemen marek nan dikenal kayak logo EXTRA jo swoosh, jadi tim desain sacaro visual mambangunkan swoosh manjadi lintasan ski untuak mambangkik suasano di mano karakter kartun dapek bagembira, mangikuik tema tu. Nampak jelas bah buah-buahan tu bukanyo hanyo sabagai tando raso, tapi manjadi papan salaju nan hiduik, nan malengkapi carito. Ditujuan bana bah momen marasoan mint tu mambaoan pangalaman ibarat baski di mulut sarto di pikiran konsumen.

Pangakuan

Tantang A' Design Award Gangsa

Extra Melty Upgrade Pakek Mint adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Extra Melty Upgrade Pakek Mint dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Extra Melty Upgrade Pakek Mint mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Tag: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Tantangan Desain: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Inspirasi: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Durasi Proyek: 6 months in Shanghai,China
Kredit Gambar: ShinyBay Design

Baco Siaran Pers

Disponsori