Dotline Identitas Korporat dek Tomohiro Kaji

Dotline Identitas Korporat dek Tomohiro Kaji adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

AmehGrafik· 2024

Dotline Identitas Korporat

dek Tomohiro Kaji

Klien: Dotline Co., Ltd.

Pamenang A' Design Award Ameh dalam Kategori Grafik

702,717

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #160477

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Dotline Identitas Korporat

Sistem identitas ko dimuloi jo mambuek struktur bisnis nan lengkok sarato visi parusahoan — Social Heroes untuak maninspirasi visi parusahoan ka kliennyo, karyawan, jo kandidat, sarato sadonyo urang nan takaik jo industri ko. Dotline mancaliak sadonyo karyawan nan datang untuak manolong dalam kahidupan sahari-hari surang sabagai pahlawan. Logo tu adolah simbol grafis surang pahlawan nan mambaliakan jubahnyo sarato manjalang ka muko, dirancang dari huruf, D dari "dots" + L dari "line." Karano Dotline manyadiokan 7 kategori bisnis, logo tu tibo dalam sistem warna nan tadiri dari 7 warna nan mancaminkan tiok-tiok kategori bisnis nan diketik jo tipografi merek asli.

Pangakuan

Tantang A' Design Award Ameh

Dotline Identitas Korporat adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Dotline Identitas Korporat dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Dotline Identitas Korporat malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensi & Kemasan: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tag: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Teknologi Produksi: Grid system with the golden section, over ray,
multiplication
Tantangan Desain: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Penelitian: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspirasi: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Durasi Proyek: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.