Chilled Milk Carton Karton dek Kazuo Fukushima and Haruka Takeuchi

Chilled Milk Carton Karton dek Kazuo Fukushima and Haruka Takeuchi adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Chilled Milk Carton Karton

dek Kazuo Fukushima and Haruka Takeuchi

Klien: Meiji China Investment Co.,Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

16,969

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #159694

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Chilled Milk Carton Karton

Untuak basaiang di pasa susu kelas ateh China, teknologi unik mambuek susu premium nan maagiah sasaran kapado pamenan umua 30-50 taun, manggabuangan 100 percent susu mantah jo teknologi konsentrasi nan mamaliaro nutrisi untuak raso nan kayo. Proyek ko marumuskan baliak pakaging susu, manggabuangan inovasi jo kualitas Jepang jo raso nan mewah. Warna ungu di pakaging ko melambangkan kabangasawanan, ditambaahi jo warna putiah jo ameh untuak keindahan jo kualitas, mambueknyo rancanagan nan bana-bana maingek.

Pangakuan

Tantang A' Design Award Gangsa

Chilled Milk Carton Karton adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Chilled Milk Carton Karton dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Chilled Milk Carton Karton mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensi & Kemasan: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tag: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teknologi Produksi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tantangan Desain: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Penelitian: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasi: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Durasi Proyek: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Alua Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Kredit Gambar: Photographer: Zhu Jie