Chilled Milk Pakagiang dek Kazuo Fukushima and Aya Tanaka

Chilled Milk Pakagiang dek Kazuo Fukushima and Aya Tanaka adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Chilled Milk Pakagiang

dek Kazuo Fukushima and Aya Tanaka

Klien: Meiji China Investment Co.,Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

16,322

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #159679

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Chilled Milk Pakagiang

Batujuan ka wanita Cino mudo, susu strawberi premium nan tainsipirasi dari resep Jepang alah diluncuakan untuak mambangkikkan raso nostalgia. Dibuek jo 50% susu mantah, produk ko manawarkan keseimbangan nan sampono antaro manisnya jo kasamnya untuak mareka nan baumuia 20-39 taun. Produk ko manampilkan pakagiang nan bergaya jo mudah dibao nan mamanfaatkan kapacayoan taadok merek Jepang. Desainnya, jo latar putiah jo ilustrasi strawberi nan realistis, batujuan untuak manyadioan pangalaman ladang strawberi nan tanang, mawujudkan kasegaran jo kamewahan.

Pangakuan

Tantang A' Design Award Gangsa

Chilled Milk Pakagiang adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Chilled Milk Pakagiang dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Chilled Milk Pakagiang mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensi & Kemasan: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tag: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teknologi Produksi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tantangan Desain: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Penelitian: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasi: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Durasi Proyek: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Alua Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Kredit Gambar: Photographer: Zhu Jie