Mirinda Global Refresh Kamasan Minuman dek PepsiCo Design and Innovation adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2024
Mirinda Global Refresh Kamasan Minuman
dek PepsiCo Design and Innovation
Klien: PepsiCo
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #159631Desain
Tantang Mirinda Global Refresh Kamasan Minuman
Mirinda Global Refresh adolah desain kamasan minuman nan diciptoan untuak sabuah mereak minuman ringan barkarbonasi. Kamasan iko mambari mereak tu sudut pandang nan jaleh dipambaharui sarato babeda dalam kategori minuman ringan barkarbonasi. Bahaso visualnyo capek, modern, jo kreatif, dikambangkan sasuai jo salero audiens mudo, digital, sarato sangaik visual. Desain iko juo mancarminan warisan mereak dek raso buah-buahan nan baru sarato mangajuik. Tampilan nan diparbaharui iko batujuan untuak mambangun kasadaran nan labiah gadang sarato mambantu mereak iko manonjol di pasa nan ado kini.
Pangakuan
Tantang A' Design Award Basi
Mirinda Global Refresh Kamasan Minuman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mirinda Global Refresh Kamasan Minuman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mirinda Global Refresh Kamasan Minuman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspirasi
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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